<aside> 💡 NOTE: I have a 29.9% response rate for Zurich with this system and vast majority are VERY happy and excited for info and say they’ll check it out or attend :)

</aside>

For Promoting Sector Events

For Sector Leads: LeadConnect Linkedin Outreach Automations

For Promoting City Events

Part 1. LeadConnect Linkedin Outreach Automations

  1. Download LeadConnect Chrome Extension here and create a free account

  2. Link your Linkedin & create a Sequence titled: City Outreach - Zurich (or whichever city)

  3. Define Target Audience: we want to find climate & sustainability pros in each city who’d benefit from our events & network

    1. Go to Linkedin and search for “climate”
      1. For the filters, choose People & 2nd degree connections
      2. Location: Choose said city (in this ex. Zurich)
      3. Show Results >> copy the url browser bar and go back to LeadConnect

    Screenshot 2024-07-07 at 10.04.15.png

    1. In the LinkedIn Search URL’s: Paste the url of the Linkedin search results you found
    2. Hit Enter and these profiles should be locked into the campaign/sequence now

  4. For the Connection/Invitation, use the following text (update linkedincityoutreach to match your city info) (feel free to customize message however you like but it can only be 300 char)

    1. NOTE: Text shortcuts are listed below…
    2. NOTE: Be sure to hit Save or the message will disappear if you click outside of text box

  5. Set Follow Up Message with linkedincityfollowup & match city info/links (feel free to customize message however you like)

    1. Delay Once connect is accepted wait: 3 days

  6. Save Changes for the full campaign

  7. Scroll up to top of page where it shows your Sequence and hit Start

    1. it should now show Active and will connect with 5 of those people per day (150/mo)

Part 2. Waalaxy Linkedin Outreach Automations

  1. Go to https://www.waalaxy.com/ and sign up for free account

  2. Create new campaign titled: City Outreach - Zurich + Message

  3. How do you want to import prospects: Import your prospects from a LinkedIn search

    1. This will open a search tab in Linkedin where you will do similar process to LeadConnect, but instead, choose a different keyword/title to search for

    2. Select a list in the popup & create a new list: City Name Prospects

    3. In Linkedin search, choose “sustainability” as the search term & 2nd degree connections

    4. Location: choose said city

    5. Click: All filters >> scroll down to Title: founder

      1. Show results

        Screenshot 2024-07-07 at 10.16.07.png

    6. In Waalaxy popup, hit Confirm and this will import the “local prospects” list to Waalaxy so you can run the outreach campaign

    7. Once this import is done, go back to Waalaxy and hit Continue:

    Screenshot 2024-07-07 at 10.18.45.png

    1. Edit delay after the invitation: 0 days
    2. Edit message 1/2: Use text shortcut: linkedincityoutreach
    3. Edit delay after the message: 3 days
    4. Edit message 2/2: Use text shortcut: linkedincityfollowup
    5. Save Changes: Confirm
    6. Once all the Prospects have been imported (go to Add Prospects to see if all names/LI profiles have been imported). If they have, go to Check Up and hit Launch my Campaign